WASHINGTON'S LEADING BUSINESS MAGAZINE

Seattle ranking jumps as mobile shopping savvy city

Seattle rose to second place from 10th last year according to survey

 

A survey of mobile use by shopper find that while Seattle is relatively low in terms of smart phone ownership, with only 65 percent of residents owning a smart phone device compared to San Francisco where 78 percent of residents own such a device, Seattle residents tend to be more savvy than San Franciscans in terms of using the phone to shop. Here's the press release:

 

IAB Unveils Second Annual List of Top Mobile Shopping Savvy U.S. Cities

Highest Ranking City is Again Houston, Followed by Seattle, San Francisco, Los Angeles and New York

‘Mobile Shoppers’ Study Shows Growing Adoption Is Shifting Shopping Landscape as Black Friday and Cyber Monday Approach

NEW YORK, NY (November 20, 2012) — As mobile increasingly becomes a keystone in the holiday campaigns of brand marketers, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, today released its second annual “Mobile Shoppers” study. With Black Friday and Cyber Monday around the corner, the study reveals the exclusive IAB list of the most mobile shopping savvy cities in the U.S., with Houston claiming the top spot for the second year in a row. In addition, the report looks at how and where consumers access mobile devices, and how retail apps and digital coupons strongly influence what consumers buy and where they buy.

Houston’s number one ranking, driven by its mobile shopping versatility and dexterity, is closely followed by Seattle-Tacoma, which catapulted to the second spot from its number ten perch in 2011, followed by San Francisco, which is new to the top ten list. Among other notable changes, Boston made its debut in the top ten, while New York and Atlanta both saw slight declines. In comparison, Los Angeles and Chicago held steady in their rankings between this year and last.

The complete “2012 IAB U.S. Mobile Shopping Savvy Cities Index” is:

1. Houston
2. Seattle-Tacoma
3. San Francisco
4. Los Angeles
5. New York City
6. Atlanta
7. Chicago
8. Dallas-Ft. Worth
9. Boston
10. Philadelphia
11. Washington, D.C.
12. Detroit
13. Tampa-St. Petersburg
14. Phoenix
15. Minneapolis-St. Paul

The rankings were determined by reviewing data about mobile usage patterns, as well as the frequency of usage among mobile-savvy shoppers across major U.S. cities. For research and survey purposes, “mobile shopping” refers both to completing purchases via a phone or tablet,

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