Secret Ingredients


We have the best seafood and the finest coffee. But let’s not fool ourselves. Like the rest of the country, we are actually spending less of our money on fresh, raw ingredients and more on processed convenience foods than ever before. According to the U.S. Bureau of Labor Statistics, American households now spend more on processed foods than on any other category of food—and twice as much as they did in 1982.

But the Northwest has a contribution here, too. The region has a taste for food processing technologies that are already making convenience foods fresher, tastier and longer lasting, and that could revolutionize safety in the years ahead.

Consider salmon. Locals might be able to tell the difference between Copper River sockeye and king fillets at a glance, but much of the country lives thousands of miles from fresh seafood and has to make do with canned meat and premade ready meals. “When you put a salmon fillet into a canned product and run it through a conventional thermal process, the damage is so severe you don’t see the original shape,” says Juming Tang, professor of biological systems engineering at Washington State University (WSU).

Conventional processing involves vacuum packing the food in a can or a pouch, then putting it through a pressure cooker at temperatures above 212 degrees for more than an hour to kill most of the bacteria (although some highly acid foods can make do with lower temperatures). Not only does this method alter the appearance and texture of the original food, making it drier and less appealing to the eye, but it also breaks down critical nutrients, such as the beneficial omega-3 oils in salmon.

During the past few years, Tang’s team at WSU has been developing new microwave-based technology for food preservation that addresses some of those issues. Its Microwave-Assisted Thermal Sterilization (MATS) system immerses packaged food such as salmon or pasta in pressurized hot water while simultaneously heating it with microwaves at a frequency of 915 megahertz—a frequency that penetrates food more deeply than the 2,450 MHz used in domestic microwave ovens.

This combination eliminates food pathogens and microorganisms in five to eight minutes, with far less effect on the food. “We can see texture difference, color difference and an appearance totally different from conventionally processed products,” says Tang. “And we can show a much higher retention of nutrients.” The new microwave system was originally funded by the U.S. Department of Defense’s Combat Feeding Directorate. Its aim was to produce higher-quality, longer-lasting meals ready to eat (MREs) for troops in the field. The system recently received FDA approval for commercial use.

A package of salmon in cream sauce that has gone through this process still looks and tastes good, and yet can sit on a shelf without refrigeration for as long as six months without spoiling, says Kevin Petersen, who licensed the technology from WSU and launched a company called Food Chain Safety to commercialize it. With early financing from such heavyweights as Mars Incorporated and Kraft Foods, and later from Hormel Foods and Ocean Beauty Seafoods, he hired a team that has taken the 120-foot-long machine Tang developed to process six items a minute and designed a machine that’s one-sixth the size. The device was installed at AmeriQual, a commercial food processor in Indiana that produces processed food for the military. NASA has also expressed an interest in producing food for use at the International Space Station. Food manufacturers and government agencies from Brazil and India, where refrigeration remains a challenge, have shown interest in the technology, too.

Right now, the machine is assembled in Tennessee from parts made by seven different suppliers, but Petersen hopes to build an assembly plant in Washington state along with a full-blown laboratory.

“The key is to prove it can function in a commercially viable operation,” says Petersen. Food Chain Safety is working on a prototype machine that can process the food much faster.

If the technology proves viable, it could have a dramatic impact on the food sector. Food companies envision producing ready-made dinners that are higher in quality than frozen dinners but can sit on a shelf, unrefrigerated, for months. Vegetables also look and taste better. The old-fashioned thermal process, for example, virtually destroys delicate vegetables like broccoli, which, with the microwave system, emerges intact and appetizing after sterilization.

A similar microwave process has been used in Europe for many years, but failed to receive FDA approval because it doesn’t heat items evenly enough to assure all bacteria are destroyed.

Heat is one way to kill microorganisms but another, which has been known for more than 100 years, is pressure. Subject bugs to sufficiently high pressure and their cell walls collapse, rendering them harmless without damaging the food itself. Listeria, E. coli, salmonella, yeasts, molds and even viruses can be inactivated in this manner, but there is a catch. The amount of pressure required to kill all bacteria is almost unbelievably high: 85,000 psi, or five times the highest pressure found naturally on Earth, at the deepest point on the ocean floor.

Nevertheless, several companies around the world have been working to introduce high pressure processing, or HPP. One was Flow International Corporation, a Kent-based company founded in the 1970s by former researchers at Boeing  to commercialize ultra high-pressure water jets as industrial cutting tools. In the 1990s, Flow launched a high-pressure system, dubbed Fresher Under Pressure, which pasteurized food without heat. Its first food product was guacamole, but early machines proved slow, unreliable and expensive. Flow eventually sold its Avure Technologies unit and the high-pressure portion of the food business. Last year, Avure moved from Kent to Franklin, Tennessee.

“Unlike heat pasteurization, which has to heat its way all through to the middle of the food, pressure is instantaneous,” says Glenn Hewson, vice president of global marketing of Avure. “You can take a product in its final packaging and there’s no effect on cooked meats, seafood, vegetables or deli salads. Talking about it is easy, but actually doing it is pretty hard. Our cost to process a pound of guacamole was tremendous.”

Avure’s latest machines can process seven times the volume of food as its initial models, and will run reliably up to 22 hours a day. The cost, at between 4 and 8 cents per pound, is still above that of heat pasteurizing bulk liquids like orange juice, but is comparable with, or even cheaper than, traditional methods for preserving delicatessen meats.

“It also means you can eliminate or greatly reduce the use of preservatives while getting tremendous shelf life, typically double or more than before,” says Hewson. “Hormel Foods now has certain products pasteurized with high- pressure processing that are getting over 250 days of shelf life. An orange juice, done right, can last six months.”

Such ultra-extended shelf life come swith its own problems. Consumers familiar with meats and salads that spoil within a week can be suspicious of packages claiming “use by” dates a season or two into the future. “When Hormel marketed their sliced meats with 100-day shelf life, they started getting calls and emails,” says Hewson. “Most companies using HPP now market around 21 days.”

Many manufacturers have chosen not to publicize their use of the high-pressure technology, instead operating in a stealth mode where they gain the benefits of longer-lasting, fresher-tasting food without having to explain a potentially confusing new technology to consumers. Here, again, a Seattle company is taking a more innovative stance.

Buy an Evolution Fresh juice at a Starbucks and you will see each bottle proudly claiming that it was made using high-pressure processing, highlighting the fact that the juice is never heated. “We are setting a new standard in cold-crafted juice,” says Jeff Hansberry, Starbucks’ president of channel development and emerging brands. “We are making real juice that has more of the nutrients and flavors from the fruits and vegetables from which it comes.”

Starbucks bought Evolution Fresh late last year and recently opened its first stand-alone store in Bellevue, serving fruit and vegetable juices, protein drinks and smoothies. As Hewson notes, “Starbucks is the big gorilla in coffee shops, but they’re nobody in the super premium juice business. Their competition is Naked, owned by Pepsi, and Odwalla, owned by Coca-Cola. Starbucks is differentiating by marketing the fact they use HPP.”

Seattle is also home to a company at the very cutting edge of food safety. Seattle Sensor Systems is a startup selling a new type of scanner that promises to revolutionize the production and analysis of local foodstuffs. Its Spirit device, now in the early stages of commercialization, allows researchers to carry out molecular detection tests anywhere from the factory floor to the region’s rivers and coastlines. It can detect, in minutes, anything from traces of peanut on production lines to deadly “red tide” toxins in Puget Sound shellfish.

“Spirit is capable of detecting complex molecules like toxins, but also viruses and bacteria,” explains Steve Dearden, sales and marketing director at Seattle Sensor Systems. “You can even detect particular sequences of DNA and RNA genetic code, so you can tell very exactly what the pathogen is that you’re looking for.”

Spirit works using surface plasmon resonance, which, if anything, is more complex than it sounds. Basically, it uses the fact that light is absorbed in slightly different ways by different test materials placed on a metal (usually gold) surface. The science has been understood for many years but existing detectors are bulky and cost upward of $300,000. The portable Spirit device was devised by researchers at Texas Instruments and the University of Washington before being spun out to Seattle Sensor Systems. It can detect four different materials at once and is being sold for $35,000.

“We are now in the process of homing in on different applications and looking for commercial partners,” says Dearden. “We’ve got a pilot project using this to detect algae in seawater so we can predict when ‘red tide’ blooms are going to take place. We’re also doing very rapid testing to detect whether you’ve got toxin accumulation in shellfish samples. Eventually, you might be able to put an oyster in one end of a device and there would be a red or green light at the other.”

Spirit detectors could allow manufacturers to check in moments whether cleaning had been effective in removing potential allergens likes peanuts, egg and milk, or to hunt for bacteria in high- volume processing applications such as a chicken plant. However, the system is likely still a few years from being found in every factory and farm. “It’s very easy for us to show we can detect something,” says Dearden. “But then you have to repackage the technology to make it easy for a food-line worker or somebody working on the shellfish beds to use. It’s likely that we’ll have a manufacturing partner at that point.”

High-quality processed foods, zingy juices and peanut-free candy bars may not have the glamor of cedar plank salmon and fresh geoducks, but as the nation’s appetite for convenience grows, Seattle’s nutritional tech sector means that its foodie credentials are still very much on the menu.

But don’t count on this great technology’s leading people to eat more healthful foods. When the military took a survey of what soldiers wanted to eat most in the field, says Petersen of Food Chain Safety, the most frequent responses were hot dogs and pizza. 

[Virtual] Reality Check

[Virtual] Reality Check

Seattle companies will cash in on the coming VR explosion. How it plays out beyond gaming is the next big question.
After years of hype about virtual reality, it stands ready to move from The Matrix and Avatar into real life, with applications ranging from gaming to e-sales, from collaborative product design to remote surgery. What’s more, many companies in the Seattle region will reap the benefits.
“It is a paradigm shift,” says Bob Berry, CEO of Envelop VR, a virtual reality startup in Bellevue. “It’s a new form of computing that is just as transformative as mobile was. We are entering the age of immersive computing.”  
Those heralding the arrival of market-ready VR aren’t merely the ones developing the technologies. Investors have become true believers, too. Matt McIlwain, managing director of the tech-oriented Madrona Venture Group, says he was a VR skeptic until recently. “Eighteen months ago, I started meeting with a group of companies that had very early developer kits,” says McIlwain, who noticed two things had changed from earlier efforts. First, the VR experience was “pretty darn good.” Second, he adds, “I didn’t feel woozy coming out of the experience.”
Forest Key, CEO of Pixvana, a Seattle startup developing cloud-based tools for VR, couldn’t agree more. “VR in the 1990s made me vomit,” Key relates. But thanks to rapid advances in the underlying technologies, such as faster processing, better graphics and new methods for tracking movements, says Key, virtual reality systems that will hit the consumer market this year are more immersive and much less likely to induce “simulator sickness.”
“For hundreds of dollars, or certainly in the low thousands, you can build a rig that is superb in its capabilities and fully capable of tricking your brain into the effect that virtual reality strives for,” Key says. “Once done correctly, it’s like time travel, teleportation and science fiction all in one. It magically transports you to different places and profoundly allows you to have a psycho-perceptual experience that is different than watching a rectangle on a web browser.”
The launch this spring of three much-anticipated VR headsets — Facebook’s Oculus Rift, the HTC Vive and Microsoft’s HoloLens — spurs the optimistic frenzy. The Oculus Rift costs $600 and the HTC Vive goes for $799; both are aimed at the consumer market. Microsoft is selling 
HoloLens as part of a developer’s kit for $3,000. It’s aimed at game makers as well as those developing practical applications. 
Of the three companies that have introduced new headsets, only Microsoft calls the Seattle region home. But HTC, which developed its Vive headset in partnership with Bellevue’s game colossus, Valve Corporation, headquarters its United States operations in Bellevue, and its VR offices are in Pioneer Square, about a mile from the SoDo site where Oculus VR recently opened an R&D office.  
Los angeles, Silicon Valley and Seattle constitute the three major hubs for VR development, but Seattle may be ideally positioned to benefit most favorably from the coming VR explosion. While Los Angeles has a large pool of entertainment talent to draw from and Silicon Valley has an edge in hardware development, Key says Seattle has two major advantages: companies with long experience in game development and a vast knowledge of cloud services. While single-person VR experiences can run on isolated computers, Key notes, running interactive VR applications requires a cloud-based infrastructure.
“In three years,” he predicts, “no one will be debating whether the hardware is ready. It’s going to entirely become a question about software, about content.” In fact, Tom Furness, a professor of industrial engineering at the University of Washington and considered by many to be the godfather of VR, says, “The hardware is here. Now it’s about the content and tools to help us develop content easier and better. We don’t have those tools right now.”
Furness recently joined Berry’s Envelop VR as its senior scientific adviser. He says he chose to work with Envelop because it is developing what he considers “the most essential component” for the VR industry. “It is the superglue that brings together and integrates all of the hardware, software and experience design components that make VR an empowering tool for mankind,” Furness says.
Madrona Venture Group has been a lead investor in many of the burgeoning VR companies in the region, including Envelop and Pixvana. McIlwain believes the concentration of game and cloud application developers makes the Seattle region the natural location for developing VR content and the tools required to create and deliver the content.
“The gaming ecosystem in Seattle is really good,” notes McIlwain. “But, then, this is also the cloud capital of the world. I can go down the street and talk to my buddies at Microsoft and Amazon and ask, ‘What kind of use cases are people using you for? What are the next things you’re building? Why do you need to support this kind of video encoding?’”
Key says gaming will be the primary driver of consumer VR sales, but investors and developers alike see VR as a much broader game changer — from education to health care to manufacturing. “[For example,] meetings and conferences,” Key observes. “Meeting with your doctor or your trainer. Any kind of one-to-many or one-to-one communication will be very powerful in VR.  It might be education, or therapy.” 
Furness matches Key’s excitement at VR’s potential for bridging distances. “It’s basically a transportation system for the senses, where you can meet with other people even though you’re not physically co-located,” Furness notes. “You can bring people together and get bandwidth not only to the brain but between brains.”
It’s not quite the Vulcan mind meld Mr. Spock used to great advantage in Star Trek, but it’s close. “[VR] will let us look through somebody else’s eyes, let us communicate our perspectives and [give us a space] where we work on things together,” Furness told KUOW last year.
In the training sphere alone, whether it’s showing surgeons how to remove a gallbladder or giving aircraft technicians a how-to on painting a helicopter — without wasting any paint — VR promises to revolutionize how teachers teach. 
Even Seattle companies you wouldn’t immediately associate with VR are getting into the act. Boeing, which has long used augmented reality for flight training, used VR in the aforementioned example on painting helicopters. Amazon and Vulcan are hiring software engineers with VR expertise, Amazon apparently with an eye on its growing position in film and television production and Vulcan expressing a vague interest in “developing cutting edge solutions in augmented and virtual reality technologies.” 
“There are a lot of exciting applications that are in the commercial realm in addition to the consumer realm,” adds McIlwain. He envisions a group of architects “walking around” inside a building in VR, discussing design changes. “Or I can Skype into an interactive session to help a doctor figure out a diagnosis, or help someone repair something in a manufacturing facility. I don’t have to be physically present.”
Microsoft designed HoloLens primarily for such nongaming markets. At its Redmond campus last fall, the company demonstrated HoloLens by giving users a full-size 3-D view of a new Volvo sedan, with the ability to look under the hood and remove elements to explore the chassis and power train. Volvo is exploring having its engineers use HoloLens in the design process. One Microsoft video shows a designer looking at a motorcycle and simply touching and pulling on the gas tank, for example, to change its shape.    
E-commerce constitutes one of the most immediate and massive nongaming markets for VR. Imagine, Berry says, shopping on for a tent that sleeps six. How big is that tent, really? Big enough for six large people?
“I have no way to reason about the actual size of that tent other than looking at 2-D images, or maybe a little 3-D model I can spin around,” Berry says. But imagine clicking on a button next to the tent to summon up a VR view. “Suddenly,” he explains, “you’re inside the tent at scale and you can actually get a sense of how big the thing is. VR allows you to sense scale in a way that your brain can actually understand.”
As game makers move into the VR space, new startups in Seattle zero in on developing the tools that will simplify developing those games, as well as any other type of VR application.
Envelop VR, which launched in July 2014, developed a VR shell that goes around the Windows computer, allowing users wearing an Oculus Rift headset to work in Microsoft Windows in a 3-D environment. A camera on the Rift headset offers the user a view of the keyboard or mouse so he or she can control the immersive experience of Windows.  
The company is also building tools that let developers convert 2-D objects created in, say, AutoCAD, into 3-D objects in a virtual app in the environment. Besides allowing users to explore tents in 3-D while shopping online, the technology can be used in other sectors, such as manufacturing. “An engineer on an auto manufacturing line could put a headset on, export a 2-D design into a VR environment and walk around the object, lean their head into it and evaluate in a much more intuitive way,” Berry says.  
Pixvana focuses on delivering a cloud-based video-processing and delivery platform for virtual reality applications. After working on the Silverlight team at Microsoft, and before that as a visual effects specialist at Industrial Light & Magic, Key was aware that VR hardware, to be effective, will require new technologies for processing video at required speeds, especially when interactive applications require cloud services.
The new VR applications, says Key, “will require new kinds of tools, new kinds of production process, new kinds of experiential viewing processes. That’s what Pixvana’s mission is.”
As engineers put the finishing touches on the soon-to-be-released VR headsets and technologists of various specialties prepare the infrastructure the headsets will run on, industry insiders are not entirely specific on how VR will affect the economy and society. But they are convinced the impact will be huge.
In the near term, McIlwain predicts VR products will be adopted quickly. “Smart headsets will become pretty ubiquitous in two to four years,” he says. “Based on what I’ve seen, this stuff is pretty high quality and the chances are good that we are going to get some pretty good headsets out there in the second quarter. And then we’re going to have a big uptake cycle for the holiday season.”
As for the longer term, Key believes VR will be as disruptive to earlier technologies as cinema was to vaudeville. “The idea of sitting and watching a static rectangle on a screen will be very passé in 10 years,” he predicts, “because virtual reality is so fundamentally compelling. It’s magical.”  
Thanks to that magic, VR pioneer Trond Nilsen told a meeting of the Washington Technology Industries Association last November that we’re all going to live at least part of our lives in virtual reality at some point. “[And] the world,” Nilsen promised, “is going to get strange.”