Commentary: Education Planner

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As high unemployment continues, college students and their parents want to know what employers are looking for. While almost any business needs employees with specific skills — market analysis or web

development, for example — students can be trained in those areas. What top employers look for when hiring new employees, according to a survey by the American Association of Colleges and Universities, are the capabilities that a broader education provides: critical thinking, complex problem solving, strong communication skills, civic responsibility and the ability to lead.

Why? Because employers realize that with the world changing so quickly, it’s impossible to know what challenges their employees will face tomorrow. Graduates of top liberal arts and sciences institutions have the versatility to respond to that ever-changing environment.

It’s true that the recipient of a liberal arts education may not be as “real-world ready” at graduation as a student who chooses a more targeted, vocational college curriculum. But students who are educated in a narrow field are out of luck if there are no jobs in that specific industry or sector.

We believe that combining a broad liberal arts education with experiential learning opportunities is the best way to prepare students for an ever-evolving workplace. Whitman College graduate Jonathan Sposato is a great example. A politics major, Sposato combined his liberal arts education with his real-world experience as a bartender and his time as a Microsoft employee to help launch two startup companies — both of which were sold to Google — before going on to cofound the online tech news site GeekWire.

Of course, undergraduates everywhere should be more prepared for real-world job seeking. To do that, colleges need to do a better job of connecting students with employers and the wider community, helping them build a network of contacts and opening their minds to emerging industries and organizations.

One example of the many opportunities students have to connect with influential business leaders occurred recently on our campus when alumna Megan Clubb, the president and CEO of Baker Boyer Bank, spent time networking with Whitman students at an informal gathering. Clubb, who is also a San Francisco Federal Reserve Board member, started her undergraduate career at the University of Washington studying oceanography before transferring to Whitman to major in economics. We also see great opportunity for those with a liberal arts background in the expanding world of entrepreneurship. In an age when students can create and run startups from their dorm rooms, an M.B.A. is no longer the gatekeeper to running a business.

To encourage our undergraduates to apply their critical thinking skills to entrepreneurial solutions, Whitman recently collaborated with Walla Walla Community College, Walla Walla University, the Walla Walla Chamber of Commerce and the Small Business Development Center to hold a business plan competition. Contestants were asked to propose creative solutions to the issue of glass waste, a problem that arises because we don’t have glass-recycling facilities in our part of Washington state. Local students submitted a number of impressive business proposals that detailed innovative ideas focused on sustainability, feasibility and profitability. The winning proposal suggested crushing and tumbling waste glass to create glass pieces that look like natural sea glass for use in home décor and landscape design.

Students should continue to see the value in pursuing a broad education, and employers should recognize that there is no substitute for an employee who knows how to question, how to think and, more important, how to creatively solve both the problems we see today as well as the problems we have not yet foreseen.

Kimberly Rolfe is director for business engagement at Whitman College in Walla Walla. She specializes in connecting students and recent graduates to internships and career opportunities in the private sector, as well as providing training and experiences that will prepare them for career entry.

Final Analysis: The Sporting Life in 2017

Final Analysis: The Sporting Life in 2017

Three predictions for the coming year on a new arena, an old arena and the Mariners.
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As every first-year business student knows, a city’s economy is not considered “world class” until said city has erected at least four shrines to professional sports and these shrines remain empty and unused most days of the year. Seattle is knocking on the door of world classiness because it already has KeyArena, Safeco Field and CenturyLink Field up and running. Occasionally. Just one more monument to appease the great mass of athletic supporters and we’re there. Hallelujah!
 
It’s only a matter of time because Chris Hansen, the San Francisco rich guy who wants to build a new arena on First Avenue South and bring pro basketball and pro hockey to Seattle, is this close to getting his way. In October, Hansen revealed that he and his investors are now willing to pay the whole honkin’ bill for plopping a new arena into the SoDo neighborhood a block from Safeco Field. He still wants a piece of Occidental Way vacated and also expects some tax breaks from the city, but that’s how rich guys are. (See: Trump, Donald.) Besides, the people who believe we’re not world class until the NBA returns to Seattle are salivating over this deal because it’s the best deal we’re ever going to get
 
Of course, these same people said Hansen’s previous offer, which would have required that $200 million in public money be plowed into a new arena, was also the best deal we were ever going to get. 
 
Hansen’s decision to pay more for his arena places the sports economy clearly in the local spotlight this year. Heaven knows we could use more opportunities to pay $9 for a beer and see millionaire athletes selling Jaguars and BMWs on TV. It’s the kind of economic shot in the arm that only comes around whenever a sports league is in a coercive mood. 
 
And so, in the spirit of this January issue’s “looking ahead” theme, we offer three predictions relating to the regional economy as the Hansen arena intrigue continues to unfold.
 
Prediction 1: Hansen, who has already spent more than $120 million buying up property in the area of his proposed arena, will persuade the Port of Seattle, his arch nemesis in this melodrama, to fold up its tent and send all cargo-handling operations to Tacoma. That decision will pave the way for so many trendy bars and restaurants with names like Kale & Kumquat or Cobblestone & Wingtip that Hansen will be persuaded to create a private streetcar system to connect Pioneer Square with the burgeoning Stadium District. 
 
Prediction 2: The city-owned KeyArena, whose very future is clouded by the Hansen proposal, will announce plans to house up to 10,000 homeless persons every day. Even on days when the Seattle Storm and Seattle University basketball teams need the building, the city believes the Storm and the Redhawks could use the attendance boost, so it becomes a classic win-win.
 
Prediction 3: The Seattle Mariners, who still don’t like the arena proposal, will channel their hostility onto the field of play — and still not win the World Series. (This is called pattern-recognition analysis.) However, always mindful of improving the fan experience — because it’s not whether your team wins or loses, but whether you’re inclined not to press charges for being gouged by a vendor — the Mariners will introduce several new fan-friendly food items, plus mani/pedi stations in the pricey seats and roving loan officers to assist anyone trying to finance the purchase of hot dogs and sodas for a family of four. 
 
JOHN LEVESQUE is the managing editor of Seattle Business magazine. Reach him at john.levesque@tigeroak.com.