This article appears in print in the October 2019 issue. See more about the winners of the 2019 Tech Impact Awards here. Click here for a free subscription.
Some 200 major advertisers, including T-Mobile, Fiat, Chrysler and Target, are clients of iSpot.tv, which has raised nearly $60 million in capital to date from major investors like Insight Venture Partners and Madrona Venture Group.
The company’s revenue has grown year over year by 70% to 100% for five consecutive years, iSpot.tv founder and Chief Executive Officer Sean Muller says. The 210-employee iSpot.tv has carved out a niche by measuring TV advertising and its impact on business outcomes.
“Our technology and teams are helping some of the world’s most innovative advertisers shift their approach from the legacy of age-and-gender TV buying to one based on business outcomes,” Muller says. “Our company is aiming to become the new currency in TV advertising as well as a must-have tool for every major advertiser seeking to drive ROI with their TV investment.”
Muller and his iSpot.tv team are getting noticed for their innovation, with Muller last year earning EY’s Entrepreneur of the Year Award for the Pacific Northwest in the Media & Advertising category. “The company is aggressively scaling its sales, customer success, product and marketing in order to quickly capture the market,” Muller says of iSpot.tv’s trajectory.
New Engen helps companies acquire new customers by augmenting their marketing punch. The company’s technology employs artificial intelligence and machine learning to increase customers’ return on investment from ad campaigns across a range of social media and other digital platforms. New Engen was launched in 2016 and has raised nearly $11 million to date — and doubled its staff last year to some 150 employees. The company, which counts as customers household names like Walmart, The Hershey Co. and Urban Outfitters, is led by Chief Executive Officer David Atchison, a former marketing executive for Zulily.