October 2009

From this Issue

There are still ways to ensure your assets will pass on and retain their value.

Seattle Genetics builds a base for growth, but will it survive as an independent company?

Distressed homeowners look to short sales to get out of underwater mortgages, but the process is long.

The best practices and practitioners of environmentally-friendly business.

The portable electronic reader has already revolutionized the book industry. Are newspapers next?

A true visionary, an island-dwelling oracle or just a lucky guesser? Mark Anderson has the ear of the technoscenti.

How the new Sounders FC organization built its business.

Half a century ago, the world was threatened with nuclear annihilation. The threat dissipated, ultimately, when capitalism as an economic system triumphed over communism.

Seattle’s pervasive political sluggishness calls for an infusion of business-savvy.

How to stay competitive in the age of upgrades.

Director, Washington State Department of Ecology

Ins and Outs from the October 2009 issue of Seattle Business.

News tidbits from the October 2009 issue of Seattle Business

Hot on the heels of launching its new search engine, Bing, Microsoft has inked a long-rumored deal with erstwhile rival Yahoo to take on Google's stranglehold on the market for internet search, and especially advertising. Under terms of the deal, Microsoft technology, including Bing, will run on Yahoo's websites. 


Boeing has continued to cut jobs as part of its continuing efforts to trim 10,000 positions in 2009. Most recently, the company cut 1,168 positions during the summer months, 375 of them in the Puget Sound region, and 275 of those at Boeing Commercial Airplanes. Boeing's defense division has also been working toward a goal of cutting 1,000 positions this year because of Pentagon budget cuts.

Microsoft has sold its interactive ad agency Razorfish to France-based marketing and public relations giant Publicis Groupe for $530 million. Microsoft acquired Razorfish as part of its $6 billion purchase of aQuantive in 2007. Razorfish's revenue for 2008 was $423 million, and the company has about 2,000 employees worldwide.

In an effort to boost the company's online shoe sales, has acquired online shoe and merchandise retailer Zappos for about $850 million in stock (which rose to above $900 million by the time the day was over). currently sells shoes through its main e-commerce site, which was launched in 2007. Zappos appears to be Amazon's biggest acquisition in recent years.

As internet hacking becomes more commonplace, the Northwest plays a vital role in increasing security.

Inventing a better, safer, more efficient and cheaper light bulb.

How can the sustainability movement remain sustainable?

Businesses need to be prepared for catastrophic pandemics.