POP announced James Wilkinson as chief creative officer. In this new role, he will lead creative direction and development for POP’s growing list of global clients, including Microsoft, Target, F5 Networks and Adobe. He brings a portfolio of international brand communications, digital experience creation and storytelling to POP, having honed his craft working with an array of clients, from European luxury goods to Silicon Valley tech leaders. Wilkinson, and the teams he has led, developed award-winning work for several notable clients including Intel, Nespresso, Nokia and TAG Heuer. He joins the agency from SapientRazorfish, where he served as Vice President, Executive Creative Director for the Western Region. At POP, Wilkinson will lead a creative team of more than 40 professionals spanning visual and motion design, user experience and copywriting.
New Title or Honor:
Chief Creative Officer