James Cassel

First Choice Health is pleased to welcome James Cassel as the director of Oregon sales. Cassel joins First Choice Health as the director of Oregon sales with more than 14 years of experience in strategic sales and market development. He graduated from Arizona State University in 2001 and received his master’s in computer information systems from the University of Phoenix in 2004. Before transitioning to First Choice Health, he served as the lead account executive in sales at Providence Health Plan, where he developed an enhanced reporting process that saved close to 1,000 payroll hours during the highest volume period in company history. Cassel is well known in the Oregon market and extremely knowledgeable about employee benefits. He is particularly attuned to new business opportunities and has the creativity to help First Choice Health develop ways to address those opportunities. As he has progressed through his career, Cassel has always focused on making contributions to the success of the organization beyond his role description. At First Choice Health, he’ll have the creative freedom to test and iterate sales strategy within a unique, evolving work structure, driving progress and getting results. Uniquely positioned to meet the growing need for better products and services in an ever-changing healthcare landscape, First Choice Health continues to develop tailor-made solutions for its clients. Cassel will be integral in ushering in an era of change that will lead to strategic, long-term growth. Cassel brings an exceptional and diverse set of skills to First Choice Health. He represent First Choice Health’s immediate goal of driving growth by creating value for current and future customers.