2020 Executive Excellence Awards: Kieran Snyder, Co-founder & Chief Executive Officer, Textio

Twenty-four percent of Fortune 500 companies are Textio clients

This article appears in print in the January/February 2020 issue. See more about the winners of the 2020 Executive Excellence Awards here. Click here for a free subscription.

On her LinkedIn profile, Textio CEO Kieran Snyder writes, “I love my job.” There’s a lot to love.

Since Snyder co-founded the augmented-writing company in 2014, it has raised $29.5 million, most recently a $20 million series B round in 2017. It has doubled its employee count every year and now has 150 workers. Twenty-four percent of Fortune 500 companies are Textio clients. A few notable customers include McDonalds Corp., Johnson & Johnson Inc., Procter & Gamble Co., Expedia Inc. and the NBA.

Snyder, who previously held roles at both Microsoft Corp. and Amazon Inc., put her linguistics and cognitive science background to use in co-founding Textio. Simply put, the Seattle-based company uses data to help clients improve the effectiveness of their business writing.

Sophisticated artificial intelligence and natural-language processing techniques analyze more than half a billion documents to understand which linguistic patterns change the performance of job posts and recruiting emails. The software suggests language that improves the likelihood that someone will respond.

Textio has been recognized by numerous organizations for its technology and has earned the Fast Company Most Innovative Company award, the Webby Award and made the CNBC Disrupter 50 list. It also has appeared on Seattle Business magazine’s list of 100 Best Companies to Work For the past two years.

Outside of the office, Snyder coaches YMCA girls’ basketball, mentors girls in computer science and math, and also has designed and taught a computer science curriculum for preschoolers.

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