2020 Executive Excellence Awards: Eugenio Pace, Co-founder & Chief Executive Officer of Auth0

Pace estimates Auth0 will experience a fivefold increase in revenue and employee count between 2018 and the end of 2020

This article appears in print in the January/February 2020 issue. See more about the winners of the 2020 Executive Excellence Awards here. Click here for a free subscription.

Last year was one the CEO of Auth0, Eugenio Pace, couldn’t have dreamed up when he co-founded the identity-authentication company with Matias Woloski in 2013.

The startup raised $103 million in a series E financing round last May, which pushed its value past $1 billion, giving it elite unicorn status. Auth0 grew its customer base to more than 7,000 enterprise companies, hired hundreds of new employees worldwide and opened a new headquarters office in Bellevue.

Pace’s philosophy centers around three main values: customers, product and people. Internally, he holds regular company-wide video meetings to communicate with the 550 employees spread across more than 35 countries; makes in-person visits to the company’s five different offices around the world; launched a program where employees are randomly paired with colleagues via video to get to know one another; and holds “Ask Me Anything” sessions where no questions are off-limits.

“Culture will naturally emerge in an organization,” Pace says. “It’s up to you to determine how it takes shape.”

Those efforts have netted Auth0 and Pace some positive buzz, including being named one of the 100 Best Companies to Work For by Seattle Business magazine and earning a spot on the Forbes Cloud 100 in 2018 and 2019, which recognizes the best private cloud companies in the world. Professional services firm Ernst & Young also honored Pace with a prestigious Entrepreneur of the Year award two years ago.

Pace, who became CEO just two years ago, estimates Auth0 will experience a fivefold increase in revenue and employee count between 2018 and the end of 2020.

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