Seattle Storm, Symetra Sign Branding Deal

The reigning WNBA champs and the life insurance company have entered into a 10-year partnership
Posted: Apr, 09 2019
 
 
  • The reigning WNBA champs and the life insurance company have entered into a 10-year partnership

Symetra Life Insurance Company’s logo will appear on both home and away Seattle Storm jerseys as part of a 10-year partnership the organizations announced on April 9.

Bellevue-based Symetra, a provider of employee benefits, annuities and insurance, and the Storm will announce future philanthropic endeavors and a community partnership this spring.

“Our Storm relationship provides a great opportunity to elevate Symetra’s brand awareness in both our Pacific Northwest home region and on a national level,” said Symetra CEO Margaret Meister.

Financial terms of the agreement were not disclosed.

The reigning WNBA champs begin their 20th season May 25 in a nationally televised game against the Phoenix Mercury at Angel of the Winds Arena in Everett. The Storm will play home games at the venue and at the University of Washington’s Alaska Airlines Arena this season due to the $700 million renovation of KeyArena for Seattle’s National Hockey League franchise, which will begin play in 2021.

The Storm recently named Alisha Valavanis its new GM and CEO.

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