Brand Maker, Brand Breaker: How Amazon Is Changing the Balance of Power Among Retailers

Our January 2018 cover story.
| FROM THE PRINT EDITION |
 
 

This article appears in print as part of the cover story of the January 2018 issue. Click here for a free subscription.

Amazon may not be a king maker yet, but it has created a global bazaar where small and large companies compete side by side, judged as much by online customer reviews as by brand familiarity -- all the while competing with Amazon's own stable of private labels. 

Click below to read each part of the cover story. 

The Rise of Amazon's Private Label Brands
Brands like Echo and Kindle are well-known forces, but the e-commerce giant's private label brands are exploding in popularity. Do they have an unfair advantage on Amazon.com?
By Nika Kabiri and Leslie Helm

How Partnering With Amazon Can Make All the Difference For Some Small Businesses
"Ever since we got on Amazon, we've been booming."
By Mark Watanabe

How Can a Brand Survive in the Age of Amazon?
Established brands and smaller, emerging brands are finding out what it means to endure in retail's new era.
By Nika Kabiri

Read more from the January 2018 issue here. 

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