Bill Kong

Rover.com, the world’s largest network of pet sitters and dog walkers, has hired Bill Kong as Chief Marketing Officer. Kong, a long-time growth marketing executive, will lead all of the company’s US marketing, including performance media and brand, across Rover’s multiple lines of business.

Kong joins Rover with more than 20 years of experience in product management and performance and brand marketing, with a strong emphasis on direct-to-consumer business. Most recently, Kong served as Chief Growth Officer at Vital Choice Wild Seafood and Organic, a leading direct-to-consumer brand of wild seafood, marine supplements and organic fare. He previously worked as the Executive Vice President of Product Marketing and Performance Marketing Services at CommerceHub Inc., and prior to that was Chief Digital Marketing Officer for Sears.com and Kmart.com.