The Creatives: Jeff Gelfuso

FROM THE PRINT EDITION |
 
 

Jeff Gelfuso
Director, Customer Experience, Amazon
South Lake Union; amazon.com

FOCUS: It’s pretty simple. What I do is inspire and lead great teams to create useful, enjoyable and meaningful experiences.

WHAT I WISH I CAME UP WITH: Post-it notes and the Sharpie. So simple. So many uses. Things I touch and use every day.

I ADMIRE: Those who create beauty and utility through simplicity. Individuals who can imagine and create something unique, turning a passion into product. Perfecting their craft, working to execute the details, persevering, bringing it to market, creating a following, and having customers use and enjoy it. That’s extremely difficult. There isn’t one single person, but I’m fortunate to work with people like this every day.

VACATION LOCATION: Mexico. It’s part of us. We crave surf, sand, sun (and, of course, tequila). We go whenever we can. At home, it’s mostly on Lake Sammamish. We try to find moments, a few hours here and there, to vacation every week.

OUTSIDE MY WINDOW I SEE: My team. Lake Union in the background. The seaplanes taking off and landing on the water. I must be connected to the water. It’s part of me.

HOW I WOULD BRAND SEATTLE: Software chic with a shot of espresso ... and a few showers. Seattle is a vibrant city full of creative people who all contribute to a thriving community. 

Related Content

The restaurants may reopen next spring

The restaurants may reopen next spring

Amazon is reportedly seeking gig workers to shop for and deliver food

Amazon is reportedly seeking gig workers to shop for and deliver food

Voter registration training will take place over Zoom Friday, Sept. 18

Voter registration training will take place over Zoom Friday, Sept. 18

Whole Foods ranked high in areas such as mask use, sanitizing and enforced social distancing

Whole Foods ranked high in areas such as mask use, sanitizing and enforced social distancing