Nori Carbon Removal Innovator Alexsandra Guerra Named One of GreenBiz’ 30 Under 30 Leaders Shaping the Next Generation of Sustainable Businesses
One of Three Seattle Environment Leaders Selected for Global List
SEATTLE (June 6, 2019) – Alexsandra Guerra, co-founder and director of corporate development for the carbon-removal firm Nori, has been named one of the year’s 30 Under 30 worldwide sustainable business leaders by the GreenBiz Group.
Guerra and her colleagues at Nori are on a mission to reverse climate change. Because just reducing the amount of CO2 that gets dumped into the air cannot reverse climate change, Nori is building a unique digital marketplace to facilitate and accelerate multiple methods of removing excess carbon dioxide from the atmosphere. Nori’s marketplace is designed to reduce costs and help make carbon removal commercially successful.
The honorees were nominated by GreenBiz readers around the world and selected by the GreenBiz editorial team from among hundreds of submissions.
Guerra joins two other Seattle honorees on the list of worldwide under-30 leaders: Holly Beale, Microsoft program manager of datacenter community environmental sustainability, and Benji Becker, co-founder of the American Conservation Coalition.
Guerra, 29, is an entrepreneur and environmental engineer who previously worked at Southern California Edison on renewable energy and advanced technologies. She says that the environment-technology nexus should be used to not only better the lives of humanity, but also to the benefit and protection of the environment.
“Being named to this worldwide list of sustainability leaders is quite an honor,” Guerra said. “These are the people who are not only advocating for change, but making it happen throughout the private sector, from corporate giants to startups. And this is what we need, all hands on deck, to stop and maybe even reverse climate change.”
Her company, Nori, also was recently honored as a finalist for general excellence in Fast Company’s annual World Changing Ideas Awards.
The World Business Council for Sustainable Development and BSR both helped cast a global net for this year’s candidates. The 30 individuals being honored come from 10 countries including the Philippines and India. They work for multinational corporations, innovative startups, social enterprises, nonprofit organizations, government agencies and academia. The full GreenBiz 30 under 30 list is online at https://www.greenbiz.com/30under30
“These young men and women are helping to redefine sustainability, befitting a generation which is demanding that the companies they work for have a larger purpose, and the products they buy be more sustainable,” said Aron Cramer, CEO of BSR. “We can feel confident that, as they ascend into positions of increasing influence, the future of sustainable business is bright.”
“We need their courage and leadership to look at sustainability and its challenges in a different way,” said Peter Bakker, President and CEO of the World Business Council for Sustainable Development. “Business as usual is no longer an option, and to achieve our vision of a world where more than 9 billion people are all living well and within the boundaries of our planet, we need to transform our current economic systems so that more sustainable businesses are the most successful. And the next-gen leadership will add impetus and play a critical role in ensuring this transition happens.”