Alexa

Xuchen Yao and Guoguo Chen were interns at Google working on language-processing technology when Amazon introduced Echo, the media-streaming device equipped with a voice-activated intelligent assistant, which is triggered when the user says the hotword “Alexa.”  

Customers are responding to increasingly aggressive marketing tactics by covering their ears. One in five smartphone users utilizes ad-blocking technology. And that’s just a warmup act. If marketing is a nuisance now, imagine how customers will feel by 2020, once the Internet of Things (IoT) is populated by an estimated 50 billion connected devices.