The Boeing 737 Max aircraft crisis touches another aviation company with major operations in Seattle: Alaska Airlines, which has purchase commitments for 32 of the aircraft.
Alaska Airlines
Despite its origins in the rugged north country, Alaska Airlines is a button-down shirt and wingtips. As recently as five years ago, it distributed Bible verses with its in-flight meals. Virgin America, meanwhile, with a provenance linked to the flamboyant entrepreneur Richard Branson, is more T-shirt and flip-flops.
