Former Hockey Player Hired to Ramp Up Digital Game for Seattle's New NHL Franchise

Executive hire will lead fan-experience and outreach strategy for the fledgling team.
 
 
  • New executive hire will lead fan-experience and outreach strategy for Seattle's fledgling hockey franchise
Seattle's new NHL franchise is set to take to the ice in the 2021-22 season at the new Seattle Center Arena (formerly Key Arena), which was redeveloped by Oak View Group.

Seattle Hockey Partners (aka NHL Seattle), the group preparing the way for NHL hockey to come to Seattle, has hired a former hockey player to oversee the franchise’s digital and fan-engagement efforts.

Todd Humphrey, who is joining NHL Seattle as a vice president, will be responsible for developing engaging fan experiences propelled by innovative uses of technology across hockey operations and within the arena setting.

“Todd [Humphrey] has led numerous technology organizations with great success,” says Victor de Bonis, chief operating officer of NHL Seattle. “In this new role, he is charged with ensuring our fans have a memorable experience at the new Seattle Center Arena. His knowledge of hockey will be key as we engage and immerse Seattle fans in the culture of hockey as it returns to the Pacific Northwest.”

Humphrey played professional hockey in Canada and the U.S. and previously served as CEO of Liquid Planner, a provider of project-management software. Prior to that he co-founded and served as chief commercial officer of League Inc., a Toronto-based health insurance and employee-wellness platform.

“Joining this team at this moment is a once-in-a-lifetime role for me,” Humphrey says. “We have an enormous opportunity to shape a new technology experience for our fans and our hockey operations.”

NHL Hockey is leading the development effort for the newly awarded Seattle NHL franchise, which is set to take to the ice in the 2021-22 season at the new Seattle Center Arena (formerly Key Arena), which was redeveloped by Oak View Group.

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