Bryan Roth has found many treasures geocaching, but the most precious was his family.
Using GPS to track down hidden caches placed in public spaces was still a new hobby when coworker Jeremy Irish built a website in 2000 to map 75 stashes by ZIP code. Organic publicity spurred the three startup veterans (Irish, Roth, and Elias Alvord) to operate it as a side business.
Geocaching is now their sole occupation, where Roth is president and Irish is cofounder and vice president. While the basic web and mobile service is free, the company funds operations and growth through subscriptions for premium memberships that grant access to planning and search filtering tools, and caches ranked for greater difficulty.
Roth has joined with strangers all over the globe to find caches in a Finland cave and hanging from an Austrian cliff. And it was in an early geocaching group where Roth met the single mother he married.
“We’re here to encourage people to get outside and have adventures,” says Roth. Listing the more than three million geocaches hidden in more than 190 countries on its service, Geocaching enables a global community to create and share experiences and “bring more fun into the world.”