Starbucks Tops Competitive Online Coffee Sales Market

Online sales rose 23% the past year
 
 
  • Online sales rose 23% the past year

Starbucks Corp.  is by far the leader in online coffee sales, followed by Green Mountain, Nespresso, Folger’s and Dunkin Donuts.

The market, however, is very competitive, according to a report by analytics company 1010Data. Seattle-based Starbucks accounts for only 11.6% of online coffee sales and doesn’t even appear in the top 10 search terms.

“Moreover, boutique and niche brands that have capitalized on the craft, artisanal movement pose a threat to top coffee brands,” the report says, noting that High Brew Coffee grew online sales 147% the past year. Amazon’s private label, Solimo, has captured 1.3% of the online coffee market since it was introduced in April 2018.

The report says the online coffee category grew 23% the past year.

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