Not quite, it's just changing. But you probably clicked on the link anyway, right? Its common knowledge that newspapers are having a hard time maintaining their print readership, but David Schneiderman, formerly the chief executive officer of Village Voice Media, gives an insider look in A World Without Newspapers at what print companies can do to breach the gap between the physical and the virtual.
"The popularity of a story is playing an increasingly larger role in assignments and story placements on a website. This creates the strongest incentive since the era of Hearst and Pulitzer to search out stories that will attract eyeballs, and to write headlines that may not faithfully reflect an article's tone and content," he writes. Changes like these are shaping the news of the future, and it can be hard to tell if it's for the better. Schneiderman ends on a semi-positive note, saying, "Many of the fundamental, underlying principles of effective public relations remain unchanged by this emerging world without newspapers. But make no mistake, the revolution is indeed here."
Here at Seattle Business Magazine we're embracing the revolution with open arms, and we'll keep you covered with up to date information on how your favorite print media is handling the recent shift in information technology. Luckily we haven't had to resort to deceiving headlines.