WASHINGTON'S LEADING BUSINESS MAGAZINE

Trading Spaces

Washington’s convention business needs a larger trade center, but the state Legislature is holding up the process.
By Mike Ullmann |   January 2010   |  FROM THE PRINT EDITION
Photograph by Hayley Young

John ChristisonIn the stormy fall of 2009, during the worst downturn since the Great Depression, 6,900 electrical contractors arrived at Seattle's convention center to find a brilliant September sun. The sun wasn't the only surprise. "It was a little crazy, considering the economy, but we did great," says Beth Ellis, the group's executive director for conventions. "We even had extra people register after we arrived. We exceeded our expectations."

Seattle, although a tad out of the way, remains a premier convention and meeting destination. "For us East Coasters, it is a long flight, but when everybody gets there, they want to go back [again]," says Ellis, whose National Electrical Contractors Association is based in Maryland. "Meeting close to where they live doesn't entice them. But Seattle ... Seattle is a clean city, walkable, a very safe city that our members really enjoy."

Even in hard times, the Washington State Convention & Trade Center shines. Year in and year out, it brings in tourists and convention-goers by the tens of thousands, and direct tax revenue to the state of about $26 million annually. "Convention centers typically are designed as loss leaders," says Kate Joncas, president of the Downtown Seattle Association. "This one actually makes money. It's one of only four around the country that turns a profit. We really listen closely to [convention center president] John Christison, because he does an excellent job operating it."

Christison says he can't quite confirm that "one of only four" statement. "But it's true there are only a very limited number of centers that produce a profit at the operating line"-in Seattle, to the tune of $2.4 million for the fiscal year that ended June 30, 2009. That's cause for celebration. Besides making itself a profit, the center figures that since it opened, it has brought in $3.2 billion from out-of-state delegates, who paid $180 million in taxes to the state's general fund. The recession drove numbers down in 2009, just as Christison warned in his previous year's annual report. But, he adds, "I remain very optimistic about our long-term future, despite the effects of the current economy. This situation is remarkably similar to the one we faced following September 11. Once again, we are well-positioned to ride out this downturn."

All well and good, but here's a catch. How did such a well-regarded center get so crosswise with the state

Comments

Events missing

Good article overall. However, I'm a bit surprised that two local home grown events that use litterally 95% of the function space of the WSCTC were not mentioned in the article: Penny Arcade Expo(PAX) and Sakura-Con. PAX(Gaming & Video Game Culture Convention) sent out a press release stating that they had over 70,000 people attend their event in 2009. Sakura-Con(Japanese Animation/Anime Convention), announced they had over 16,000 people per day attend their event in 2009. Why were these two events which bring people nationally and internationally not mentioned in this article? Especially considering Sakura-Con has been at the convention center since 2006, while PAX moved there in 2008.

http://www.paxsite.com/paxprime/

http://www.sakuracon.org

 

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