Lakeside Industries
CEO Adviser: Paving the Way to Digital
How the Northwests leading asphalt company is embracing technology.
Whats the ROI on software? This is the question facing many leaders of traditional mid-market companies. For a well-established family-run business, there is often the temptation to invest in assets that can generate revenue faster in the short term instead of technology upgrades that dont deliver immediate profit. When I first met Mike Lee, president…