It’s Not If, But When a Crisis Hits

By Corey Maass | August 30, 2016 |

It’s not a question of ‘if’ but ‘when’ most companies will face a crisis. From natural disaster to employee misconduct and everything in between, your company needs to be equipped to communicate strategically and effectively.

The Keller Group’s crisis communication panel, which includes members of the media alongside communication professionals who have handled countless crises, will explore best practices for working with the media when a crisis strikes your organization. Hear examples of what to do (and what not to do) and strategies to develop and use key messages to reach key stakeholders and mitigate potential damage to your reputation.

Schedule: 7:30am Networking and Breakfast 8:00am Program 8:45am Q&A 9:00am Networking

Panelists include:

Meeghan Black, former broadcast journalist and communication counselor (top left)
Patricia Buchanan, Founding Principal at Patterson Buchanan law firm (top right)
Lee Keller, Founder & CEO of The Keller Group: Crisis Management, Public Relations and Public Affairs (bottom left)
Kipepeo Brown, Director of Marketing, Communications and Community Outreach at Overlake Medical Center (bottom right)

Moderator:

Patti Payne, longtime media personality, business consultant and columnist with the Puget Sound Business Journal (bottom middle)

This program is brought to you by The Keller Group and the World Trade Center Seattle.