Herbivore, a company launched in the kitchen of its founders, has raised $15 million via a venture capital investment.
The company’s line of 35 products, ranging from skincare to bath and body aids, are sold online and through retailers such as Nordstrom, Sephora, Credo and Carbon Beauty. Herbivore markets its products as being made with natural ingredients, with a focus on using organic, high-quality. food-grade ingredients.
The venture capital investment round was led by Silas Capital, which focuses on consumer brands, with participation by Stage 1 Fund ― a recently formed consumer-focused VC firm.
Herbivore was launched in 2011 by Seattleites Julia Wills and Alex Kummerow,
“Having bootstrapped the business to date, we are eager to leverage this capital infusion to expand our manufacturing capabilities and increase brand awareness through digital and in-store marketing,” Kummerow says.