WASHINGTON'S LEADING BUSINESS MAGAZINE

Critical Healthcare Reform Steps Ahead in 2012

Gubby Barlow
President and CEO
Premera Blue Cross

 

Washington State’s  effort to establish an insurance “Exchange” as part of the 2010 federal healthcare reform law is getting less publicity than the  pending U.S. Supreme Court case challenging the constitutionality of health reform. But the Exchange will lead to a transformation of the current system that relies on employer-sponsored coverage,  and  therefore deserves special  attention from employers.

The Exchange is intended to provide consumers with centralized, online access to healthcare coverage products and, for individual consumers, access to federal subsidies to assist families with household incomes up to 400% of the Federal Poverty Level (approximately $90,000 for a family of four) with the purchase of coverage.

A number of experts, including consulting firms McKinsey and Towers Watson, believe the federal law may encourage some employers – especially smaller employers and those with large proportions of lower-income workers – to discontinue employer-sponsored coverage and encourage their employees to seek the federally-subsidized coverage in the Exchange. Premera has already heard from some employer customers who are assessing that option.

Government policies that dramatically change access to healthcare coverage are fraught with the risk of unintended consequences. In the 1990s, for example, flawed state-level healthcare reform forced the temporary closure of the market for new sales of individual and family coverage.  If Exchanges are not carefully constructed; the individual market could again be put at risk. The state needs to be prudent in implementing this new system:   

  • Mandated benefits:  The federal law mandates more expensive benefits than most individual customers purchase today. The State should carefully consider the impact on affordability when selecting a benchmark plan for the Exchange. Higher benefits will mean higher costs.   
  • Administrative complexity:  The Exchange should be focused on successfully carrying out the extensive requirements expected under the federal law before attempting to expand its operations and functions further. 
  • Stability in the individual market:  The State should retain its high risk pool – for individuals with significant medical needs – in 2014 and beyond for current enrollees in the program. Carefully handling this issue would avoid an acceleration of medical costs in the market for individual coverage that would force a significant increase in premiums.

Meanwhile, the potential impacts for employers are significant.  Employers who choose to send employees to the Exchange for coverage should be assured they are not sending employees into a flawed system.  If the Exchange upsets the current stability in the individual market that has been achieved in the wake of the 1990s – even unintentionally – soaring costs for coverage would be harmful to all who seek to purchase coverage through the Exchange.

In short, the Exchange should organize the market for coverage, not control it.  Some prudent guiding principles for this work include:

  • Consumer Access:  The Exchange should promote a broad choice of health plans for consumers.
  • Competition:  The State should create an even playing field rather than barriers to health plans participating in the Exchange equitably.  The minimum requirements established by the federal law already provide a substantial framework leading up to 2014.  
  • Regulatory Efficiency:  The Exchange should rely on the current oversight of the Insurance Commissioner to oversee premium rates, rather than add duplicative oversight.

While such concepts may sound simple, successfully implementing such a complicated government program will not be easy. Premera and other key voices like the Association of Washington Business are already encouraging a thoughtful, balanced approach. Every employer interested in healthcare coverage for their employees should find a way to be engaged by consulting with their health plan and encouraging the State to act prudently. By 2014, the die will have already been cast.

Gubby Barlow is President and CEO of Premera Blue Cross.