One Seattle Company’s Non-Traditional Way of Holiday Giving
From toy drives to raffles, plenty of businesses give back to their communities during the holiday season. This year, West Monroe Partners decided to donate something different – our business strategy know-how.
As a business and technology consulting firm, our day-to-day jobs revolve around helping companies transform their operations to better serve their customers and achieve higher levels of success; so we decided that a great way to give back to our Seattle community would be to do what we know best.
We recently had the privilege of completing a pro bono project for the YMCA of Greater Seattle, the Pacific Northwest’s leading non-profit with 13 branches throughout Seattle and the surrounding area. Our team worked with the Y to design and simplify their pricing strategy to encourage equal access to facilities and services for all members.
Businesses don’t always realize that a pricing structure is more than a plan to meet financial objectives – it’s a plan that should align with the organizations’ overall values. The Y’s unique mission and its commitment of accessibility for all its members, justified a bespoke, thoughtful strategy — which is where West Monroe was able to lend its expertise.
Through strategy definition, employee research and financial modeling, West Monroe offered the Y a slate of new service pricing options and recommendations to help the organization better understand and target its members. Our hope was to give the Y the tools and insights to build a pricing structure that is accessible and sustainable well into the future. We’re excited to hear that the Y is already taking steps to implement some of the plans we suggested in 2013.
The project with the YMCA is one part of West Monroe Partners’ “1-1-1 Program,” a company-wide initiative to invest one percent of the firm’s time, talent and treasure in a greater social good. Our employees are excited to continue applying their skill sets to benefit their communities and welcome the opportunity to do this more in 2013.
Kyle Hutchins is the director of Customer Experience at West Monroe Partners’ Seattle office. He has 12 years of experience in the consulting, advising in agency, strategy and IT capacities across diverse industries.