The 2015 Executive Excellence Awards: Jessie Woolley-Wilson

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Jessie Woolley-Wilson

Chair, President & CEO, DreamBox Learning

In her four years at DreamBox Learning, Jessie Woolley-Wilson has proven herself an evangelist for improving learning comprehension and has helped spread the company’s personalized instruction systems to classrooms throughout the United States and Canada. DreamBox Learning’s tutoring software decides the ideal next lesson to present, based on how a child responds to the most recent one, so each student’s experience is different for his or her needs.

DreamBox develops “adaptive learning” software and its CEO, a former banker, has had to do plenty of adapting, too. “I sit here as an English major with an economics and physics degree,” says Woolley-Wilson of her responsibility for leading the flourishing e-learning firm. Last year alone, she expanded her staff from 39 to 93. “If you can adapt [and] harness collective wisdom,” she says, “you can find the pathway to your goal.”

The company has adapted to change as well, embracing the rise of tablets such as the iPad, expanding curricula for middle-school students and adding Spanish language to its grade-school math programs. Woolley-Wilson is excited that today’s students are increasingly comfortable in a world where work and play are globally connected through technology.

All kids can succeed, she insists, with approaches and tools that are as diverse and flexible as the children themselves. “This notion that some kids can really learn and some can’t,” she asserts, “we’re disproving that every day.” 

Coffee with Guppy: Seeking Authenticity with Tom Kundig

Coffee with Guppy: Seeking Authenticity with Tom Kundig

A chat with the celebrated Seattle architect.
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Tom Kundig is a principal and owner at Olson Kundig, the Seattle architecture firm and design practice founded on the idea that “buildings can serve as a bridge between nature, culture and people.”
 
Nancy: What does an architect do? 
Tom: An architect solves problems. We observe what’s going on culturally, both historically and currently, and try to make buildings that resolve a situation, whatever it might be. 
 
Did you always want to be an architect? 
Oh, no. My dad’s an architect, I grew up with architects around me and there was a certain culture about architecture that I didn’t particularly appreciate, but what I did appreciate were the artists in that environment. Eventually, against all sanity, I wound up in architecture and couldn’t be happier. 
 
How important is the budget when you take on a project? 
It’s critical because a budget gives context and, from my perspective, the tighter the budget (within reason), the better the building because it makes you edit. When the budget is loose, the building can become overindulged. 
 
Are you a different designer now than you were when you started out? 
Oh, yes. I understand a lot more about the human condition and I understand the technical drivers much more completely. Architecture is a profession of wisdom, and it’s rare when you see that wisdom in a young architect.
 
Do you have a favorite building in Seattle? 
It’s a toss-up between the Pike & Virginia Building, designed by Olson Walker in the late ’70s/early ’80s, and St. Ignatius Chapel on the Seattle University campus. 
 
Is there a building you wish you had designed? 
Nope. There are so many conspiring forces to make mediocre buildings that when a good building happens, no matter who did it, we should just stand back and applaud! 
 
 
Tom Kundig says his main driver is "to make as much as I can out of life."
 
Are there signature elements of a Tom Kundig design? 
My desire is for an authenticity, both in cultural function and in the way that the natural materials — whether brick, steel or wood — age and get better with time. 
 
In every project you’ve done, is there always at least one thing that you hate? 
Uh, yeah, on virtually every project, but I never admit it! (Laughs) 
 
What gets you excited about a project? 
A client who’s curious about the world because that person is going to engage and ask questions in a way that may take me out of the way I typically answer.
 
What has to be there in order for you to take on a client?  
Trust. If you hire me, then I’ve got to trust you as a client and you’ve got to trust me as your architect, that I’m going to be doing my best work working for you.
 
Have you ever had to walk away from a project? 
Yeah. It’s difficult but it’s not about me. It’s about the situation. I’m not the right architect for you, you’re not the right client for me and we are wasting our time.
 
When do you know if something you’ve made is good? 
When I’m drawing and things are happening and fitting together, it’s like listening to music inside my head. It flows.
 
Is there a Tom Kundig Life Statement? 
I put a quote in my first book: “Only common things happen when common sense prevails.” I don’t know who came up with it, but it always makes me smile and it’s kind of true. If you’re looking for adventure, or something new or something worth living for, you’re looking for the edge, whatever that might be. 
 
How do you balance your creative mind with your business mind? 
I think a creative mind is a business mind because business is creative. You’re dealing with a set of issues and you’re trying to find a pathway, trying to resolve the issues, into a success. 
 
What piece of advice would you give to your younger self, when you were just starting out?  
Be more secure about your abilities and less insecure about your existence so that you can do things with a well-placed confidence. 
 
What song would you like played at your funeral? 
(Laughs) I don’t know! I won’t be hearing it so I don’t really care. 
 
You’re stuck on a desert island and can have one book, one record, one food and one person
My wife, Jeannie. Beethoven’s Ninth. A hamburger. Zen and the Art of Motorcycle Maintenance
 
Who or what is your worst enemy? 
Noncritical thinking. People who don’t think about what they’re saying. 
 
Beatles or Rolling Stones?  
Beatles. I share a birthday with John Lennon and sympathy with his larger musical and political agendas.
 
What four guests would make for the perfect dinner party?
Kurt Vonnegut, Richard Feynman, Indira Gandhi, Muhammad Ali. 
 
Do you have a spiritual practice and if yes, how does that practice manifest? 
I was raised a Unitarian, so it is a very personal spiritual practice and certainly influenced by both Buddhist teachings and Jesuit friends. 
 
› For more on artists, entertainers and entrepreneurs, tune in Art Aone with Nancy Guppy on the Seattle Channel (seattlechannel.org/artzone).